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In the Blink of an Eye, Apple is All-In on AI
Apple appeared content to sit by the sidelines as the AI craze took the tech world by storm last year, but that has changed. Apple is all in on AI, and it seemingly happened in the blink of an eye.
Apple appeared content to sit by the sidelines as the AI craze took the tech world by storm last year, but that has changed. Apple is all in on AI, and it seemingly happened in the blink of an eye.
Apple announced refreshed MacBook Air laptops this morning, introducing the company's latest M3 series processors to Apple's most popular laptop series. The move to M3 brings increased power, faster Wi-Fi, and long-awaited support for two external displays.
Two pieces of interesting artificial intelligence (AI) news came out of Apple's annual shareholder meeting today, and both tip Apple's hand a bit regarding generative AI technology.
Apple just released an unprecedented behind-the-scenes (BTS) look into the making of Usher’s Apple Music Super Bowl LVIII Halftime Show -- and it was all shot on the iPhone 15 Pro.
A common method of reviving a wet electronic device, like a smartphone, is to put it in a bag of rice. Per a recent support document, Apple recommends against such phone-saving measures.
Apple released an open-source AI model for image editing, possibly giving users a hint at what's to come in the company's upcoming generative AI features.
More than 200 companies and organizations signed on to join the US AI Safety Insitute Consortium to advance responsible use of artificial intelligence.
I can be called an Apple fanboy. I'd push back on the notion that I love everything the company does but for better or worse, I'm ingrained in the Apple ecosystem and have been for more than two decades. So naturally, I've been eagerly awaiting the Apple Vision Pro.
Apple CEO Tim Cook revealed the company is working on bringing users generative AI software features, which he expects to come later this year.
Since Apple announced its mixed-reality Vision Pro headset last June, tech enthusiasts have been eagerly waiting to hear how the futuristic-looking headset is during real-world use. Bits of information have come out in drips and drabs, but now, finally, some technology publications have been able to use Vision Pro outside the confines of controlled Apple PR environments and put it through its paces. Is the future of computing here?
A photographer who worked with Apple's co-founder Steve Jobs has revealed the time he flew 5,000 miles to take his portrait only for Jobs to tell him in no uncertain terms that he didn't want his picture taken.
Apple has officially entered the era of spatial computing, with the Vision Pro headset now available for customers to purchase. And being first through the door is not cheap.
An International Data Corporation (IDC) report shows that Apple has grabbed the top spot from Samsung in global smartphone shipments. This marks the first time since 2010 that a company other than Samsung has held the position, and the first time Apple has ever been number one.
Stephen Wilkes boasts an illustrious career defined by his superb artistic eye. Speaking at a Spotlight event at Apple’s flagship New York City location, the photographer explains his work and its evolution over time.
Apple released its first video ad promoting the company's Vision Pro. Aptly titled "Get Ready," the short ad follows on the heels of yesterday's official launch announcement for the headset.
Professional photographer Stephen Wilkes has a multi-decade career that melds artistic and commercial photography and has taken him around the world. He's worked with National Geographic, Apple, and Netflix, among others.
After part of the plane on an Alaska Airlines flight came off shortly after takeoff, some passengers lost their belongings before an emergency landing was made. However, at least one passenger's phone was not only found after falling 16,000 feet, it even survived the drop.
Apple's hotly anticipated Vision Pro headset will arrive in stores on February 2. The Cupertino giant has also announced that preorders will commence on January 19 at 5 AM PST.
Peakto, CYME's photo cataloging software for Mac, just announced another update Wednesday, this time focused on improving performance and speed.
Last week, Apple released its latest iOS update, and with it the new Journal app. While Journal seems simple, it can actually be quite handy for managing photography shoots and other projects.
Apple has released an artificial intelligence (AI) powered photo journaling app for iPhones and spatial video capture support as part of its iOS 17.2 update.
We are proud to announce the results of the third-annual PetaPixel Awards where we give honors to a small list of the best new photography products released in the last year as voted by the PetaPixel staff.
Three former Apple employees have launched a startup aimed at bringing generative artificial intelligence to desktops.
Apple has just launched the promised new round of updates to its Final Cut Pro for iPad software and Final Cut Pro for Mac and we had the exclusive opportunity to put the changes through their paces.
Apple has unveiled the winners of its annual App Store Awards, naming the best apps and games of 2023 for iPhone, iPad, and Mac. It named Pixelmator's Photomator for Mac the overall "Mac App of the Year."
Apple's revolutionary Vision Pro AR/VR headset is slated to arrive early next year for $3,499, and developers have already been working on software for the device.
Apple is reportedly interested in building on the success of the M-series processors and bringing the design of multiple other components in-house, including camera sensors.
Ensuring you have chosen the right tools for the job can be a daunting task and selecting the right computer to handle your photo editing is no exception to this rule. You'll want to be sure the machine is as high performing as possible but also consider the price, ease of use, serviceability, and even connectivity to be sure you've selected the right computer for your photography workflow.
You can get some really good deals on camera equipment right now from OM System, Fujifilm, and Canon not to mention Apple, Shure, and Profoto.
Apple has reported its sales over the last quarter and while iPhone sales are up, it doesn't look like its Mac division is doing nearly as well. Quite the opposite, actually.
This week's Scary Fast Apple event was significant in mostly expected ways. Apple debuted its new M3 series of chips, launched super-powered new MacBook Pro notebooks, and updated the iMac for the first time since 2021. However, Apple also did something unprecedented: it shot the entire event on the iPhone 15 Pro Max smartphone.
Last night, Apple's "Scary Fast" event saw the introduction of the Apple M3 family of processors, including the M3, M3 Pro, and M3 Max. Apple also introduced updated MacBook Pro models, including a beautiful Space Black version, and the first iMac update since 2021. The event was also significant for another reason. It was shot entirely on an iPhone.
Apple has rounded out the new product announcements today with the updated 24-inch iMac which is now "supercharged" by the M3 chip, offers a 4.5K Resolution, and is available in seven different colors, making it ideal for both work and play.
Apple has gotten into the Halloween spirit with its "Scary Fast" event. Not only is it the first time that Apple has hosted a live, albeit online-only, event at night, but the Mac-focused event also marks the debut of Apple's first M3-powered computers, including some frighteningly quick MacBook Pro notebooks designed for power users.
At tonight's "Scary Fast" online event, Apple has unveiled its M3 family of chips. Coming less than five months after Apple unveiled its most recent M2 chip, the M2 Ultra, the M3 series has been built using three-nanometer technology, besting the five-nanometer tech of the M2 family.
Concertgoers are using the iPhone 15 zoom features for the "front row experience" in viral TikTok videos.
After California signed its "Right to Repair" bill into law, tech giant Apple today has come out in full support of a nationwide federal law and is ready to share tools, parts, and documentation with consumers and repair shops.
The FMC 2023 Final Cut Pro Creative Summit is coming to Cupertino November 6 through 8, the first time since 2019 that it will take place on Apple's campus.
Last month, photojournalists who had updated to Apple's iOS 17 started to report a problem with uploading photos via FTP: in short, it wasn't working. Apple has addressed the problem and it will be fixed in the next update.
The iPhone 15's overheating issues appear to be fixed, along with an issue that presented an obstacle to repairs.