editorial

Nikon acquires RED

A Seismic Shift: The Ramifications of Nikon’s RED Acquisition

Nikon's surprise acquisition of RED Digital Cinema this week represents a seismic shift in the cinema camera space. It also has far-reaching consequences not only for Nikon and RED but also for the rest of the digital camera industry, including Nikon's biggest competitors.

Fujiflim, Please

Fujifilm is the Best Company to Make the Camera of my Dreams

After wrapping our awards, PetaPixel's staff turned its attention to another annual project, "Bold Camera Predictions." The 2024 edition arrives later this week with the help of a special guest, but ongoing internal discussions birthed the camera of my dreams, a Sony RX1R II replacement.

AI models and energy use, negative impacts on the environment

Legislation Must Consider AI’s Energy Demands and Environmental Costs

Much of the focus on the potential hazards of generative AI technology has understandably been on how it impacts artists and copyright ownership, and how it could affect people's jobs and wages. New research shows that the dangers of generative AI go much further and may be catastrophic for the environment.

Canon 10-20mm f/4 L

No, Sigma Did Not Make Canon’s New 10-20mm f/4 L IS STM Lens

Late last night, Canon introduced a new wide-angle zoom lens -- the 10-20mm f/4 L IS STM -- that is unlike any optic it has ever produced. It's unique, and one publication published a story with quite an incendiary accusation: Canon didn't actually make it, Sigma did.

Photo Shoot at the Edge of Space Blair Bunting

The World’s First U2 Spy Plane Photo Shoot at the Edge of Space

Eight years of discussions. Six months of training. Two days of final preparations. Much was required to give photographer Blair Bunting two hours at the edge of Earth's atmosphere to conduct the first-ever photo shoot at near-space where he captured images that have never been made before and will likely never be made again.

Sigma 17mm f/4 Contemporary Review

Sigma 17mm f/4 DG DN Lens Review: Good Things Come in Small Packages

There just aren't a lot of ultra-wide full-frame prime lenses to choose from. There are plenty of zoom lenses to choose from, however, compact dedicated ultra-wides are in short supply. Cue Sigma to save the day with its brand new Contemporary series 17mm lens. But is this the hero we were looking for?

Photographer at sunset

DPReview Leaves Massive Shoes to Fill

How I feel about losing DPReview is difficult to put to words. The brand has been a mainstay since I took up a camera and the space that they leave now is one that I don't think will ever be properly filled again.

Canon Cracked Image

Canon Has an Image Problem

Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.

Photos taken with micro four thirds

Your Disdain for Micro Four Thirds is Misguided

Micro Four Thirds (MFT) is perhaps the most derided of all camera formats in modern digital photography. It is constantly overlooked, scoffed at, and is the subject of disdain. It really shouldn't be, and you all are way too hard on it.

Ricoh Pentax faces a defining moment

Ricoh Pentax: The Beginning of the End or the Start of a Bright Future?

Ricoh seemingly made the significant announcement that it would cease the mass production of digital cameras (which includes the Pentax brand), shifting instead to a direct-to-market model. For now, it only affects its business in Japan, although the ramifications could affect its business more widely. What does this mean for Ricoh (and Pentax) and their future?