According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market."
A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late.
What Canon says and does is important to the camera industry because it is so dominant across large swathes of the sector. And as a publicly listed company, it is required to publish both its financial results and business strategy going forward. Canon recently updated its medium-term strategy, so where does it see itself in five years' time? In one word: dominant. More importantly, what does this say about the future for everyone else?
Canon says it intends to release seven or eight new RF lenses a year going forward as it works to build out its first-party library to match the more than 70 that were available for the EF mount before the launch of its mirrorless line.
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.
Canon has said the quiet part out loud: it doesn't want you to spend any of your money on anything other than Canon products. This is a huge mistake, and I'm pleading that the company rethink this strategy.
For wedding photographers, the pandemic was a massive blow to their businesses. But even after large events started to make a comeback in the last year, COVID continues to dramatically affect the wedding photography business landscape.
VSCO is rolling out Spaces, its social network-like community feature, to all users starting today. The company positions Spaces as a new way to connect with other creators through shared galleries and visual conversations.
With Canon's strong foothold -- or should that be increasing stranglehold -- on the mirrorless market, you can easily argue it is becoming the Microsoft of the camera world.
VSCO has announced that it is relaunching to enable it to better focus on a core creator audience and, in its words, "return to its roots." The relaunch includes a new leadership team and product updates designed to appeal to more serious creatives.
Nikon has revised its medium-term management plan and in an eye-opening revelation, all but announces the death of F-mount.
Nikon seems to have put the bad days of 2020 behind it and is accelerating into a new business positive future in which its Imaging Division plays a significant, but not central, role in its financial stability.
As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years.
The meaningful impact of cloud computing with respect to photo editing was an amorphous topic when it was first introduced to photographers in 2013. Nearly a decade later, that has changed and two of the biggest companies in the editing space show how it can be leveraged to support photographers differently.
GoPro wants to expand its camera line to more than just its current Hero and Max cameras. According to CEO Nick Woodman, the company will add two more models in the next year.
If you haven’t joined the resurgence of film photography in the past few years, you might be asking yourself, “Should I start shooting film in 2022?”
Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.
You don’t need to have a portfolio of hundreds of thousands of images to rank on the first page of the most visited customer queries. In fact, we found that 83% of Shutterstock contributors that rank on the first page of top-500 customer queries have less than 10,000 images in their portfolio.
Like all major camera manufacturers, Nikon has different teams for different regions. As part of that, each gets its own budget to market new products, and comparing Nikon USA's choices versus that of Nikon Asia presents two wildly different approaches to selling the retro-inspired Z fc.
Karl Taylor, a photography educator, has published this 10-minute video that explains why hiring an assistant is one of the best investments of capital any photographer who is serious about growing a business can make.
It's common knowledge that being an artist—and trying to turn art into a profitable career—is one of the most challenging pursuits a person could undertake. But for many artists, there is no other option than to make it work, one way or another.
Sometimes one of the best things I can do for my photography, specifically for improving my compositions, is to put my camera down and walk around without taking photographs.
We recently shared the story of a photographer who had hard drives containing virtually all her professional work stolen from her home shortly before Christmas. If you don't want this type of devastating data loss to happen to you, look into the 3-2-1 strategy of backups.
Author's disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.
Yes… it is sort of a “link-bait” sounding headline, but I worked hard trying to figure out how to say it without sounding like I was tricking you into reading something far off the mark.
And here is why I think it is on the mark; photography has become ubiquitous. It has become the ordinary and the mundane, the avocation and the whimsical. With the advent of digital, 80-90% of the tools photographers needed to make photographs were eliminated. The learning curve was now no more than a bump for those wanting to simply record what they see as a photograph.
Kodak's fall from grace is an interesting case study that modern day companies can learn from. Even though the world's first digital camera was invented by one of its engineers, the company was unwilling to cannibalize its film business that, at the time, was making money hand over fist. By the time digital cameras started catching on, Kodak had missed the boat.