productphotography

AI-powered photo editor Photoroom has received a significant injection of new funding to the tune of $43 million.

Online retailers are AI-generating pictures of products that don't yet exist and selling them. When the products arrive, perhaps unsurprisingly, they don't look like the advertisement.

Amazon has released a new beta feature that uses artificial intelligence (AI) to generate virtual backgrounds for product advertisements, putting virtual backgrounds behind real items.

Gradient lighting is a more advanced technique that brings extra nuance and refinement to strobe lighting. It is an effect that is mainly used by product photographers but can have other applications as well.

Product photography is a major branch of commercial photography that is ubiquitous in our world, as product photos are used for everything from billboards and print ads to catalogs and store displays. If you'd like to learn how to become a product photographer, you've come to the right place.

Photo editing and graphic design app Bazaart has unveiled its "Magic Backgrounds" feature which promises to transform amateur photos into "professional-grade product photos with just a few taps."

Many people think of tilt shift lenses as something only used by specialist architectural photographers. Some actually don’t realize that they can do more than the tilt shift miniature effect emulated by the Photoshop filter (although it can give some fun results!)

A market research study has concluded that the commercial photography business is growing, largely thanks to a surging e-commerce industry.

V-Flat World has launched a new series of 360-degree diffusion Light Cones for product photography in partnership with Karl Taylor. This new set of lighting modifiers may look like a dog cone of shame, but demonstrations show they work remarkably well to eliminate reflections.

Shopify's former director of design and user experience Verne Ho has launched an online platform dedicated solely to helping creators improve their watch photography skills through tutorials, resources, tools, and photo critiques.

Photographer Karl Taylor and artist Ethan Davis both created the same still-life scene of an Apple Watch. Taylor used traditional photography techniques while Davis created one using only computer graphics. Which is which?

Product photography can be one of the most overlooked, and yet, most valuable genres of the craft for a creative. While many feel product photos just mean placing an object on a table and snapping a quick photo, it is actually much more complex and requires the right equipment, space, lighting, and most importantly, the vision to produce breathtaking images that will make a view interested in purchasing the product.

In addition to being the chief storyteller for Mojang Studios, makers of the popular video game Minecraft, Lydia Winters has also become known for her product photography where she specializes in watches and inspires others looking to break into underrepresented spaces.

Photographer Aldo Chacon has recently completed a personal project that showcases different Nike shoes in various environments with the goal of linking cultural iconography with footwear to tell a story.

When it comes to photography, depth refers to the balance of what is in and out of focus. The right depth creates a sense of space and helps draw the viewer in, and adding depth to your product photography will help the product pop.

In this nine-minute video from Workphlo, photographer Dustin Dolby explains how to light catalog quality reflective product photos using just a single Speedlight.

In this 13-minute advertising photography tutorial video from Workphlo, photographer Dustin Dolby explains how to perfectly freeze the action of a pouring beverage by using a simple three speedlight system.

I'm photographer Jay P. Morgan from The Slanted Lens, and in this article and 10-minute video, we’re going to talk about my favorite lighting when it comes to lighting any kind of product: top back light.

In this 18-minute video, photographer Dustin Dolby explains many of the tricks beverage photographers use and shows how anyone can achieve professional-level beer photos with just a few speedlights and some entry-level camera gear.

Orbitvu produces a range of automated product photography devices that are designed to streamline and automate much of the photography that is required for the eCommerce space. And while it has a range of machines for products and fashion, its latest is just for bicycles.

This tutorial explains how to dramatically light a hair product group -- or any other health and beauty product -- using entry-level gear and a home studio. The accessible and repeatable workflow delivers vibrant and punchy images that are catalog-ready.

Technology company Orbitvu has designed several studio machines that automate the burn-and-turn nature of product photography and allow a full 360-degree rotation for photo and video with consistent lighting.

If you've ever wanted to learn how to shoot product photos like those seen in Apple advertisements, here's a short 4-minute tutorial by photographer Karl Taylor that you can do at home with just a couple of speedlights and homemade modifiers.

This past weekend, I had the pleasure of shooting some product photography for my friends over at HDK Snowmakers. They are a snowmaking machine manufacturer for some of the country’s largest ski resorts and specialize in hyper-efficient machines that keep skiers on the slopes, while not guzzling up tons of water.

Ikea has announced that it is sunsetting its catalog as part of a continued transition to digital sales. Described by Ikea as "iconic and beloved," the publication will cease both print and digital publication.

Earlier this year, PetaPixel featured photographer Kunal Kelker and his inventive shoot involving a treadmill and a toy car. In his latest project, he replicates the classic oceanside SUV shot with a swimming pool, some rocks, and a scale model toy car.

Karl Taylor, a photography educator, has published this 10-minute video that explains why hiring an assistant is one of the best investments of capital any photographer who is serious about growing a business can make.

You may know Steve Giralt from his outstanding effects work with his production company The Garage or his in-progress education Kickstarter, but in this 9-minute video, he shows you five tips that promise to make your beverage photos better.

Photographer Dustin Dolby is back with a new no-frills product photography tutorials that his viewers have been asking him to do for ages: whiskey. In this walkthrough video, he takes you step-by-step through the entire process of capturing and editing together a professional whiskey bottle product shot using only one light.

Photographer Mark Fore has a classic Hasselblad 500C/M that he would love to shoot digitally, but he didn't want to drop $6,400 on the new 907x 50c with the compatible CFV II 50C digital back. Instead, he picked up a 17-year-old Phase One H20 for less than $600 on eBay, and he couldn't be happier about it.

Here's a quick tip from talented photographer, filmmaker, and YouTube star Peter McKinnon. In his latest "two-minute Tuesday" video, he showed how adding a simple overlay onto some black foam core can take a basic top-down product shot to the next level.

Orangemonkie—the company behind the popular Foldio light box and Foldio360 turntable—has just unveiled its latest product photography 'studio.' Meet the Foldio360 Smart Dome: an all-in-one solution for capturing 360° product photos, animations, and videos at home.

Photographers Rachel and Daniel at Mango Street decided to try out a few "photo hacks" they found on TikTok. These sorts of quick "hacks" are notorious for being fake or exaggerated, and they wanted to see which ones actually work, and which ones are only "meh."