VSCO

News and information about VSCO software and products. VSCO, originally Visual Supply Company, was founded in California in 2011 and became popular in the photography industry for its high-quality filters that gave digital photos the simulated look of classic film stocks. VSCO eventually branched out to launch mobile photography apps for iOS and Android as well as a dedicated photo-sharing social network.
Best Sites to Share Photos

The Best Photo Sharing Sites in 2024

We exist in a constantly churning sea of content: there were 1.4 trillion photos taken in 2021 and an estimated 1.6 trillion shutter buttons will be pressed this year. With so many taken, where is the best place to share photos?

VSCO Went Full MacGyver to Create an Authentic Kodachome Film Simulation

Last month, VSCO achieved a years-old dream of releasing a preset/filter that was based on Kodak's iconic "Kodachrome" film stock. But creating the KC25 preset was anything but easy. In fact, it involved custom chemicals, custom hardware, and two years of experimentation to get this one right.

VSCO Terminates One Third of Its Staff as Market Shifts ‘Overnight’

GoPro isn't the only company whose balance sheet has been hit hard by the coronavirus pandemic. VSCO—the startup behind the photo sharing app and community of the same name—announced that it was forced to let go of nearly one third of its entire workforce as the market environment changed "overnight."

VSCO is Discontinuing Its Desktop Film Simulations

VSCO exploded onto the photography scene back in 2012 with instantly popular Photoshop and Lightroom presets for accurately simulating various film stocks on RAW photos. But now the company is moving away from its origins: it just announced that its desktop presets are being discontinued.

Leave the Laptop at Home: My Mobile Editing Workflow in Iceland

My name is Dan Cook, I'm a landscape and nature photographer from the UK. The introduction of full resolution image transfer from camera to the smartphone over wireless technology has been a revelation and increased my ability to share images.

VSCO Shutters New York Office and Lays Off Whole NYC Staff

Film emulation and photo sharing company VSCO confirmed today that they are shutting down their New York City office and laying off the staff there in order to "centralize" their workforce at the company’s headquarters in Oakland, CA.

Basic Smartphone Street Photography Tips by VSCO Academy

Street photography is one of the easiest genres to get into, and one of the hardest to build up the courage to actually try. Hopefully, this quick video by VSCO Academy will show you just how simple it can be to start capturing great street shots.

Italy Through a Vintage Lens

I have always wanted to see the Alps. They look so grand in the movies. After my roadtrip through the Norwegian mountains in 2014, it felt like the next step would be to see the Alps. But the question was: in which country?

VSCO Keys Lives On By Going Free and Open Source

In early September 2015, we reported that VSCO was discontinuing its VSCO Keys keyboard shortcut software for Lightroom. There's some good news today: instead of killing off the product, VSCO has decided to turn it into a free and open source project.

Comparing a VSCO Film Emulation to the Actual Film

I’ve been a user of VSCO Film for Lightroom for several years now. I’ve been happy with the results, but I wanted to see how close VSCO's settings are to actual film, so I decided to do my own tests.

This whole experiment was a learning experience for me, especially regarding the digitization of a film negative. For this casual experiment I shot some Portra 400 film on my medium format Fuji GA645, snapped a few similar frames on my Nikon Df, and did a side by side with the VSCO Portra 400 setting from Pack 01 straight out of Lightroom.