Brooklyn Film Camera announced a line of new screw-on prisms called Instant Optics that are designed for Polaroid SX-70 and 600 cameras and give photographers a way to creatively jazz up their instant photos.
A new artificial intelligence (AI) powered "Time Travel" filter -- that lets people see how their faces will age in real time -- has gone viral on TikTok.
Drake has been making fans "cry" at his concerts by using Snapchat's augmented reality (AR) "Crying Lens" filter on attendees during his current tour.
A new artificial intelligence (AI) powered face filter that realistically shows TikTok users how they might look as they age is being praised online.
So you’ve found your perfect spot to capture the night sky. The weather is perfect and you’ve been tracking the stars and planets for weeks to capture this moment. But, when that perfect moment comes, the pictures you’ve captured end up hazy and soft. Why? Likely due to excessive light pollution from the surrounding area, especially if you’re nearby a larger city.
TikTok is introducing a new $6 million fund to pay creators for making viral effects and filters -- in the first reward system of its kind on the platform.
Kolari Vision has announced Kolari Atlas, a new magnetic filter system that is designed to "revolutionize the way photographers and videographers create" and promises to be lightweight, modular, and easy-to-use.
In landscape photography, it is helpful to have three specific lens filters in your camera bag. These are the circular polarizer (CPL) filter, the neutral density (ND) filter, and the graduated neutral density filter (GND).
If you want to get a rise from fellow photographers, hop onto any online photography forum and discuss ultraviolet (UV) lens filters. You can say they're excellent or that they're worthless. Either way, you're sure to kickstart a less-than-friendly debate. Like most online debates, there'll be no winners.
A new artificial intelligence (AI) powered face filter that reportedly never glitches has left TikTok users shocked and concerned about how dangerously realistic it is.
Photographers use a range of different filters on their camera lenses for different effects and purposes, and one of the most common filters found in a camera bag is the standard UV filter.
Hasselblad has announced a set of new lens filters that it says meet the same stringent optical standards and high-quality marks as its lenses. It also launched a brightly colored strap that it bills as "eco-friendly."
Photographer and photography instructor Micahel Andrew has launched a Kickstarter campaign to address what he sees as the common shortcomings of lens filter systems called the Maven Magnetic series.
Can a simple filter help you make your digital images look more cinematic and film-like? The answer is yes. K&F CONCEPT has a series of Black Diffusion filters (sometimes referred to as “Black Mist”) that has small particles embedded into the glass designed to diffuse light and create a soft, glowing, mist-like effect.
The Vaonis Vespera Observation Station is a small robotic telescope designed to be smart and fully automated, taking the guesswork out of astronomy and making it easy for beginners to start their journey.
Astrophotography still is one of the most popular photographic genres in the world and as we are in the middle of the Milky Way season, it is a very good opportunity to take an in-depth look in a very helpful accessory for better night sky photos.
Neutral density (ND) filters are a must-have for both videographers and landscape photographers, but there are so many options out there of varying cost and quality that choosing the right one can be a daunting task.
A CPL filter, or circular polarizer filter, is a popular and powerful filter that can reduce or eliminate glare and reflections from surfaces in your photographs. In this article, we will introduce this filter type and analyze its use and effects.
H&Y recently announced a new addition to its lineup of magnetic and hot-swappable filter accessories: the Revoring Swift. The comapny says it is the world's first modular magnetic filter system and was launched on Kickstarter where, at the time of publication, it already achieved nearly ten times the initial funding goal.
Irix has announced its Irix Edge Variable Neutral Density Filters which it claims are among the slimmest and most compact that have ever been made.
A little over a year ago, Kolari Vision released its lineup of high-end and ultra-rugged drop-in filters for Canon's EF-to-RF mount adapter with a built-in filter slot, making the company the first to come to market for such a product. But does getting to market first make them any better than the competition? Is the price worth it?
The Chinese lens filter brand Haida has announced its new NanoPro Soft Diffusion Filters. The lens filters are designed specifically for capturing soft photos of the starry night sky.
Hong Kong-based company H&Y has announced a new series of Black Mist Filters designed to work with the existing variable "REVORING" and magnetic clip-on filter systems.
While originally launched in 2017, Fotodiox created a line of lens adapters for modern and vintage SLR lenses it calls Polar Throttle adapters that have a built-in polarizing filter. The design allows multiple lenses to be adapted to a single mirrorless camera without needing different sized filters.
Freewell has announced what it is calling the 'world's first' versatile magnetic variable neutral density (ND) filter for DSLR and mirrorless lenses.
Chinese accessory company Haida Photo has released a 150-millimeter magnetic filter holder for the Sony FE 12-24mm f/2.8 GM lens that provides quick and easy release of filters and does not require the lens to be removed from the camera body to affix and use.
NiSi Optics USA has announced the the Circular Black Mist Filter that it says is ideal for cinematographers as well as street, portrait, and wedding photographers.
Kolari Vision has announced a new UV Protection Lens Filter that is so tough, it can survive a fall from 135 feet (41m), which the company proves in the video above.
Sandmarc has announced a set of variable ND filters for full-size cameras that it says are "designed without compromise" for high-end photographers, filmmakers, or just the casual shooter.
Camera filters have become all the rage in our social media and Snapchat age, but when funny filters accidentally get mixed with not-so-funny live Zoom meetings, hilarity can ensue. That's what happened recently when a lawyer in a Zoom court session found himself stuck with a cat's face.
Inexperienced models often struggle in front of the camera because they lack insight into their own appearance. While we all can look our best in front of a mirror, it's because we can see ourselves. This filter aims to bring that ease of posing to photography.
Breakthrough Photography has just unveiled its own RF-to-EF adapter with a slot for drop-in filters: the first such adapter to hit the market from a third party, and a slightly more affordable alternative to Canon's own version.
Kolari Vision has just unveiled a line-up of high-end, ultra-rugged drop-in filters for Canon's special EF-to-RF mount adapter with a built-in filter slot. According to Kolari, not only are these the first third-party drop-in filters actually shipping to consumers, they're also some of the most durable and high-quality filters money can buy.
Kolari Vision's new KOLARI IRND Filter is a new jack-of-all-trades neutral density filter that's designed to perform evenly across both the infrared and visible light spectrums.
The filter maker Breakthrough Photography has just released the first third-party drop-in filters for Canon's popular EF-RF adapter, greatly increasing the number of options available to Canon EOS R, RP, R5, and R6 shooters who want to keep using their EF glass.
The folks at filter manufacturer H&Y have just unveiled a variable step-up ring for your camera lens filters called the REVORING. The idea is simple, brilliant, and apparently extremely popular: the REVORING Kickstarter campaign was fully funded in just 90 minutes, and has already raised almost $170,000.
HOYA has announced a new pair of filters called PROND GRAD. The PROND16 GRAD and PROND32 GRAD are circular graduated ND filters designed to help landscape photographers balance the luminosity of bright and dark areas.
The Irvine, California-based photography gear startup Aurora Aperture has announced a new next-generation rear mount filter system. It's designed to be an elegant solution for photographers to use filters on ultra-wide lenses that don't have a front filter thread.
Google has added a new feature called 'Art Transfer' to its popular Arts & Culture app. The tool uses AI to "transform" all or part of your photo into the style of famous artists like Frida Kahlo, Vincent van Gogh, or Edvard Munch.
Smartphone accessory maker Moment is breaking further out of its established niche today. The company—which recently expanded into drone accessories—is debuting Variable ND filters for cameras and drones that it claims "hit the sweet spot on affordability, functionality, and quality."