The past decade has seen an explosion of film users. Whether this is driven by a sense of nostalgia, or a desire to experience the past (for those too young to have shot film earlier in their life), for the simplicity, or perhaps because some celebrities have taken to shooting film, it doesn’t really matter. The reality is likely a combination of many factors.
For decades, medium format film was the standard for professional photography work, so it's no wonder that its bigger-than-full-frame resolution, shallow depth of field, and magic tonality is still sought after by pros and enthusiasts to this day.
For most, Hasselblad is a name that has been associated with iconic photographs and technical quality -- and a huge price that reflects that. However, has Hasselblad always been a premium photography brand, and why are they so expensive?
Need a little bit of gear lust in your life this Friday? We've got you covered. The video above by Pro Centre camera store in London claims to be the "world's first" unboxing of the Hasselblad X1D mirrorless medium format camera.
If this rumor turns out to be true, Fujifilm might be the company that makes the biggest splash at Photokina this year. According to a new source, the long-rumored Fuji Digital Medium Format System is only a couple of weeks away!
After several tantalizing teasers and one very serious leak yesterday, the Hasselblad X1D, the world's first compact mirrorless medium format camera, has officially arrived. Behold the promised "game changer."