While visiting a friend recently, I noted that his teenage daughter’s walls were lined with Polaroids of her and her friends. I expressed some surprise and inquired about what got her interested in instant photography. She tilted her head and smirked at the question, and I soon understood why. The term “instant photography” struck her as curiously redundant.
12 years after hitting the scene, and 3 years after rebranding to Polaroid Originals, The Impossible Project has completed its metamorphosis. As of today, Polaroid Originals is reclaiming the original "Polaroid" name, and celebrating this milestone with a new camera: the Polaroid Now.
Polaroid Originals—the artist formerly known as The Impossible Project—made a sad announcement on its blog yesterday. After determining that the wide-format Polaroid Spectra cameras out in the wild "are now coming to the end of their useful lives," the company has decided to discontinue production of Spectra instant film.
Polaroid Originals has released its latest product, and it's an instant printer... with a twist. Rather than just printing digital files, this so-called "miniature table top darkroom" actually turns digital files into analog prints by projecting your phone screen onto a piece of instant film.
Polaroid Originals has unveiled a new "Stranger Things" edition of its OneStep 2 i-Type instant camera. The branding, icons, and text on the camera are all upside down, a nod to the alternate dimension visited in the popular Netflix sci-fi horror series.
About a year after announcing the OneStep 2 Polaroid instant camera, Polaroid Originals (the company formerly known as The Impossible Project) has announced the new OneStep+. This latest i-Type camera is an improvement on the OneStep 2, adding Bluetooth and several other feature upgrades.
As a photographer who still uses film, 2017 feels like the industry is in a bit of a time warp. Kodak is bringing back Ektachrome, Hollywood blockbusters are being shot on film, and apparently the part of Polaroid we care about exists again.
Polaroid is back. Days after teasing a major return to its instant photography roots, Polaroid has just launched Polaroid Originals, a brand new brand dedicated to analog instant photos. Along with the new brand comes a new OneStep 2 camera and the debut of a new film type called i-Type.