Merriam-Webster defines “retro” as “fashionably nostalgic or old-fashioned.” With the rise in popularity of shooting on film over the past few years and the extraordinary success of instant cameras among the general populace, I think it is fair to say that retro cameras are likewise lusted after by many.
I shot the photo above during a visit to Zermatt in October 2020. It was my fifth time there, and the second time the weather had been clear enough to allow me to see the famous mountain. The first time I saw this scene, in May 2019, I knew immediately it was a photo. I mean, I knew immediately it was an interesting photo.
Hasselblad has released the second video in its "Hasselblad Home" series where the company is giving a behind-the-scenes look at what it calls "the core of Hasselblad." In it, the company details the design decisions behind the ergonomics, materials, and user interface of its mirrorless cameras.
Hasselblad has started a new series on YouTube that aims to give viewers an inside, behind-the-scenes look at the company's headquarters in Sweden. Its first episode centers around the design philosophy of its X-system of mirrorless cameras, and the thought process behind it.
Hasselblad has just released a significant firmware update for its X1D II 50C and the 907X 50C cameras that adds some important features, including: a distance scale for manual focusing and multiple improvements to the built-in Interval Timer.
I have been so excited about this Hasselblad 907X camera. In this hands on review of the Hasselblad 907x and CFV II 50C we show you an image quality test, discuss the ergonomics and try it out on our Hasselblad 500cm with some vintage lenses. Check it out to see what we got!
Photographer Juno Zhang recently picked up a brand new Hasselblad 907x 50c and XCD 45mm f/4 P lens (Total MSRP: $7,500), but after waiting for a month to receive her camera, she was dismayed by what she found once she set it up. The connection between the 907x body and the digital back is so bad that the slightest pressure leads to a misalignment and errors.
If you own a Hasselblad X1D II 50c, 907X Special Edition, or if you ordered the 907X 50C that was released yesterday, you now have some new tethering options. The company has released version 2 of its Phocus Mobile app, making it possible to tether your camera, wired or wirelessly, to an iPhone.
More than a year after announcing the thing in June of 2019, Hasselblad is finally ready to start selling and shipping the 907X 50C: a (relatively) compact medium format system that combines the CFV II 50C V System digital back with the smallest medium format body Hasselblad has ever made.