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Photo and video lighting can get very hot, as evidenced by a near-catastrophic incident on an Airbus A321 that departed from London's Stansted Airport on a chartered flight to Orlando, Florida.

PiktID is a new software powered by artificial intelligence (AI) that allows photographers to replace people in their photos with synthetic faces, which the developer says offers numerous benefits to commercial and advertising photographers.

With the Super Bowl just days away, Google has shared the ad that will air during the big game early and it puts the Pixel 7's powerful photo editing features front and center.

Nigeria's advertising regulator has announced a ban on using foreign models and voice-over artists in television commercials made in the country.

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer's camera.

Nikon has published a third teaser for its upcoming flagship mirrorless Z9 camera with the focus this time on the camera's ability to track moving subjects in a way that at the very least matches the industry's best.

Nikon has published its second Z9 teaser that spends its short 30-second run time showing off a hint of video expectations: limitless 8K recording.

Hi, this is photographer Jay P. Morgan from The Slanted Lens. In this article and video, we’re going to take a look at how to set up a simple corporate portrait in a tight space.

Renowned Japanese American photographer Yasuhiro Wakabayashi, professionally known as Hiro, has passed away at the age of 90. He was best known for his successful editorial and commercial fashion photography career as well as his unique style that has been imitated by many.

Back when I was taking pictures just for the fun of it, I never once thought to optimize my preparation. There was no preparation -- no shot list, no scouting, no mood board. That all changed when making pictures became my job and my livelihood.

This tutorial explains how to dramatically light a hair product group -- or any other health and beauty product -- using entry-level gear and a home studio. The accessible and repeatable workflow delivers vibrant and punchy images that are catalog-ready.

Most people don’t actually know what it means when I say I’m a “travel photographer,” it is usually met with a confused look and followed up by some variation of the question, "do you mean you travel for free?” or “who even pays you to travel?”

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.

New Zealand has released a humorous new tourism commercial that pokes fun at the tired old Instagram clichés that tourists on the island nation flood social media with. The 2.5-minute ad above is titled "Travelling Under the Social Influence."

As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of "leaked" tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened.

Commercials don't have to be powerful and emotional works of art, but they are often much more successful if they are. Leica's latest 1-minute ad is just that: an evocative reminder of photography's value to society.

If you've ever worked in commercial photography, you know how complicated relationships with brands, agencies, and sub-contractors can be. In this 11.5-minute video, photographer Chris Hau details how he almost got sued as a result of those relationships and what he has learned since.

There is always that time on a shoot… Everything has been going really well up until that point. You’re explaining the next shot to the client and they stare back at you, not sure if you’re trying to be funny.

Has COVID-19 impacted the look of ad campaigns? Maybe, but probably not by as much as you might think. What is impacted, however, is the way that a commercial photography set operates for the foreseeable future.

The Marine Corps’ latest ad is a masterclass in cinematography, advertising, and visual allegory. It is the result of Oscar-winning talent and keen insight by a sophisticated advertising agency. Such mastery of the cinematic language warrants a deeper look.

In years past, major agencies that managed federal land weren't consistent in charging fees for commercial photography and filming on those lands. In 2000, a new law directed the government to develop a consistent fee structure for all federal lands, and the government is still working to iron out what those fees will be.

Over the past decade and a bit (the years are flashing by!) I have managed to find some great hacks. In this 3.5-minute video, I go through my 5 favorite hacks as a commercial photographer.

We had exactly one last take to get this right. “Hold...hold...okay go!” We all held our breath as our motorized graham crackers moved toward each other, hoping the last twelve hours weren’t a complete waste.

I did my first advertising assignment in the year 2000. I still remember how excited I was when I, a few months later, walked out of a bookstore on Chestnut Street in San Francisco with several magazines with my pictures in them.

Fourteen years ago I took an interest in street photography. I went looking for resources and information on this amazing genre, unfortunately to no avail, until I came across a great free ebook in 2006 called “Street Photography for the purist” by Chris Weeks.

The folks over at The Phoblographer have uncovered a great "blast from the past" on YouTube: a compilation of old Kodak camera commercials from the 1950s and 60s that'll have you yearning for simpler times ... when it was much more complicated to take an actual photograph.

After completing my degree in still photography at RIT, I grew up in NYC working in the motion world as a production assistant. My plan was to eventually direct TV spots, but I wanted to garner a solid background in the art of lighting from the still world first.

Here's a commercial Vivitar ran about a decade ago to convince older picture-takers to switch back to simple film cameras from the frustrating world of digital.

My name is Liam Hawe, and I work as a video editor. When I started out in the industry I worked for a creative services agency where I had the opportunity to document behind the scenes of commercials. Four great years have passed and now that I am about to take on a new role at a different company, the process of tidying up my old files has brought on a wave of nostalgia.