Sony was a major player in the massive record-setting broadcast production of Super Bowl LVIII but its support of image capture at the event didn't end there. More than 50 a9 III cameras and 145 lenses were available for photographers and Sony Pro Support was on hand, too.
No camera is as exciting or interesting as the Sony a9 III. Since Sony announced it in early November, the a9 III has occupied considerable space in my mind. Many questions have swirled since, and the answers to each have proved mercurial.
Following DPReview publising its Sony a9 III studio test shots, PetaPixel wrote about our hands-on experience with the a9 III's image quality. We wanted to add more context to that discussion, even if it spoils parts of our impending review.
While PetaPixel is currently deep in its real-world test of the upcoming Sony a9 III (expect that review in the next couple of weeks), Richard Butler from DPReview just published a studio test that highlights a very real issue with the global shutter: noise.
Photographers who use any of Sony's most recent cameras are no doubt familiar with CFexpress Type A cards. As Sony is the only manufacturer to use the format, the cards are usually expensive. There are some cheap options out there, but unfortunately, they still come with a cost.
The upcoming Sony a9 III brings with it many incredible new features, including a novel global shutter system that will enable the camera to shoot at up to 120 frames per second, use shutter speeds as fast as 1/80,000s, and, perhaps most impressively, sync with a flash at any shutter speed.
Like most photographers, I’ve never reviewed a piece of gear before. Also like most photographers, I tend to voraciously read reviews each time I consider upgrading. Many of these reviews parse through micro-level analysis of pixel detail, noise levels, and test charts but to me fail to answer the simple question: “will this help me get the shot?”
The Sony a9 III is not officially launching until next spring, but that doesn't mean there isn't more exciting information to discuss.
Sony and the Associated Press (AP) have completed testing of advanced in-camera authenticity technology, promising to stem the tide of fake images and provide photographers and consumers the tools they need to verify photos.
The Sony a9 III is still months away from release but has already sent photographers into a frenzy. The positive buzz around the camera is as high as any camera reveal ever, and with good reason. The a9 III's global shutter system is a complete game-changer for a wide range of photographers and videographers and will enable shots that have long been impossible.
While the dust has not fully settled following Sony's reveal of the groundbreaking a9 III camera, Sony Japan has published a new support document that will help photographers prepare for the arrival of the camera next year.
It's been a busy week in the photography world, highlighted by the launch of the Sony a9 III. As the first full-frame CMOS sensor camera with a global shutter made for photography, we had to ask: is this the start of widespread adoption of the tech?
This week, Sony announced the a9 III featuring the world's first full-frame 24-megapixel sensor to feature a global shutter in a interchangeable lens mirrorless camera. There have only been a few times in my reviewing career where I would, in all seriousness, call something an actual game-changer. This is certainly one of those moments.
It is difficult to overstate just how big of a deal the Sony a9 III is, at least on paper. As is always the case with press events, and especially ones where hands-on time is limited, pre-production firmware is installed, and shooting opportunities are cultivated, you should consume pre-release content with (many) grains of salt. Hypertension be damned.
Sony's new a9 III is the first full-frame interchangeable lens mirrorless (ILC) camera to use a global shutter, which unlocks some serious performance like 120 frames per second shooting. It doesn't however, have support for the latest CFexpress specification.
In what is perhaps the most significant Sony camera announcement, well, ever, the dominant force in the mirrorless market has introduced the a9 III, the world's first full-frame camera with a global shutter system, which promises massive benefits for high-speed photography.
This year marks the 10th anniversary of the first Sony Alpha 7, the first Alpha full-frame interchangeable lens mirrorless camera. Sony is marking the occasion by announcing a breakthrough advancement in imaging technology -- the Sony a9 III, the first full-frame ILC to incorporate a global shutter image sensor.
There are reports that multiple Sony E-Mount cameras are going to come to market this year, with at least two recently registered in Japan. That said, a recent factory fire may be delaying their launch.
Over the past week, multiple rumor sites have reported that Sony is actively developing a new Sony a9 full-frame mirrorless camera that could be described as a "Canon R5 Killer." The camera will allegedly feature a 50MP sensor, shoot 8K video, and be released in Q1 of 2021.