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Lomography’s Lomomatic 110 Film Camera Slips Right Into Your Pocket
Lomography announced a new pocketable analog camera that takes 110 film called the Lomomatic 110.
Lomography announced a new pocketable analog camera that takes 110 film called the Lomomatic 110.
Lomography's new LomoChrome Color '92 ISO 400 film harkens back to the company's early days and brings the "unforgettable energy" of the 1990s into a new film emulsion that promises accurate colors and "powerful" film grain.
Lomography is bringing back its palm-sized Fisheye Baby 110 Camera, a fully functional film camera with a 170-degree field of view that shoots snapshots full of vignettes, light leaks, and "good old analog charm."
The delayed gratification of film photography pays dividends. While computers speed up the process incredibly, digital photography remains mere data until printed. Film photography rewards photographers with the tingle of suspense, a purely mechanical workflow, and tangible results on physical film. It's a great idea for serious photographers to experiment with film at some point in their journey, especially because it’s still very easy to find.
In an entertaining holiday-themed video that's part educational and part "bah humbug," YouTuber Azriel Knight explains how Kodak managed to ruin Christmas for two decades of photographers. It's a fascinating story of schmaltzy ads, dead film formats, and a huge patent lawsuit that cost them almost $1 billion.
Lomography is making some major waves in the photo world today by unveiling the first brand new color negative emulsion to be released in half a decade. They're calling it LomoChrome Metropolis, and ironically enough, the "color" it emphasizes the most is... black.
Admittedly, people didn't react all that well when Lomography announced that they were bringing 110 film back from the grave, but you have to give them credit for pressing on. Despite criticism that the old toy camera film was never any good to begin with, Lomography have now announced their new Fisheye Baby 110, a pocket-sized camera to go with the pocket sized film.
Bad news in the world of film is pretty common these days; we're constantly hearing about film being discontinued or prices being jacked up. But, once in a while, there's a glimmer of hope for those who still prefer the world of analogue to digital. And one such glimmer came recently in the form of toy camera company Lomography, which has decided to bring back 110 format film.