It's no secret that most photography equipment is expensive and typically highly specialized. But that doesn't always need to be the case. In the above video from Adorama, photographer Gavin Hoey walks viewers through how to create studio portraits using a simple sheet of cardboard and some studio lights.
The holiday shopping season is in full swing and there are a ton of great deals on cameras, lenses, and the gear photographers need (or merely want).
It is practically Christmas in July with all the fantastic ongoing deals on photography gear. Photographers can save big bucks on equipment from Sony, Tamron, and Panasonic, plus there are savings available on other necessities like computers, software, and accessories.
3Pod has unveiled the Everest Series, a new line of carbon fiber tripods and accessories designed for photographers and videographers. The Everest Series comprises two four-section compact carbon fiber tripods and a pair of accompanying Arca-Type ball heads.
The Sony Alpha a7R IV released in July of 2019 as the successor to the popular a7R III. While the early Sony mirrorless cameras had a limited lens selection, by the time the a7R IV came out, the lens selection had blossomed. Nowadays, there’s a lens for every purpose from manufacturers like Sony, Tamron, Sigma, Samyang, and Tokina.
Want to win one of the most popular mirrorless cameras on the market? PetaPixel is partnering with the camera and electronics superstore Adorama to give away a Sony a7 IV worth $2,500.
Ever since I became a photographer, most of the cameras and lenses I have purchased have been used. Most cameras and lenses only come with one-year warranties (though there are exceptions), and since some used gear sellers offer 6-month warranties, that extra half-year is often not worth the difference (to me). And, of course, some items -- like vintage or discontinued cameras and lenses -- are only available used.
Over the last fifteen years, physical photography has become a rarity, even a luxury, for the everyday citizen. Modern cell phones have provided average folks with all the camera power they could ever need. Social media has rendered the storage and sharing of visual memories a strictly online affair. As with most recent innovations, the price for increased accessibility has been paid for in tangibility. What was once common has become quaint, what was universal is now bespoke.
Thanks to the smartphone camera, we can capture any memory we choose, at any time, but they’re more vulnerable -- and temporary -- than ever, but they all feel more temporary than ever. This is the modern paradox.
Should photographers sell their unedited RAW files to a client? Is there any benefit in doing so? These questions are discussed in this eight-minute video from David Bergman and Adorama.
In this one-hour-long documentary from Adorama, Sal D'Alia covers the crypto movement with a series of interviews and information breakdowns to help educate viewers on the growing world of crypto-art.
Well, you finally did it. After months of thinking about it, pining over the pictures and recommendations of others on social media, and constantly inflating your budget, someone’s got a new camera. But after spending all that time thinking about your new purchase, you neglected to put any serious thought into what to do with your used camera gear. So where do you start?.
Perhaps lending credence to reports of an 80+ megapixel high-resolution RF-mount mirrorless coming in 2021, the Canon 5DS and 5DS R are on closeout. Normally $3,499, the 5DS is available for $1,299, which is a 63% discount. The 5DS R is also listed for closeout at $1,499, nearly 65% off.
After 16 years in production, Nikon has reportedly discontinued the much-beloved Nikon F6: the last flagship film SLR it ever made before transitioning to digital. The company also reportedly discontinued the Nikon D5 DSLR, the SB-300 flash, and a couple of older lenses.
The New York City-based camera and electronics superstore Adorama has launched its new Edge Credit Card. The card provides customers with 5% off every day or special financing on purchases.
In this video and article, we’re going to show you how to spice up an ordinary portrait using off-camera flash to simulate window light photography.
Here's a 12-minute tutorial by AdoramaTV in which photographer Gavin Hoey shows how you can capture a perfect rim light shot without using multiple stripboxes and flashes -- all you need is just one light.
Photographer and educator Gavin Hoey recently put together a tutorial on how to shoot "water reversal photography"—a perfect still life photography idea for anyone who is stuck at home and doesn't have a macro lens handy.
Mendel Mendlowits, the photo industry icon who founded the well-known camera retailer Adorama, passed away on April 8th at the age of 76. His infectious optimism and curiosity—on full display in the photo above (left) with photographer Bill Eppridge (right)—will be sorely missed.
If you've been eyeing Peak Design's highly acclaimed line of bags, straps, and accessories, now may be the time to pull out your wallet. The company is holding a huge "Weird Times Sale," offering up to 40% off the vast majority of its products.
Shooting with continuous lights can be the easiest thing in the world. Why? Because you can see exactly what the light is doing, where it’s placed, its intensity, and how it’s affecting your subject. In a way, I like to think of shooting with constant lights as a baby step to off-camera flash photography. They help you start to see how manipulating lights forms the image you’re creating, without the added element of calculating the flash burst with the ambient light exposure.
Pye Jirsa over at SLR Lounge recently teamed up with Adorama to create a helpful series of tutorials called Mastering Your Craft, and in the most recent installment, he'll try to teach you 20+ couple's poses in under 10 minutes.
In this 8.5-minute video, we’ll explain the 5 primary key light patterns and the ‘why’ or purpose behind each of them. It's all about “key” or main light positions and namely, understanding the why or purpose behind each one of these 5 primary lighting patterns.
If you've been eyeing the Canon 5D Mark IV DSLR or Canon EOS R full-frame mirrorless camera, here's some great news for you: Adorama is offering big deals on both cameras that drop their prices to the lowest ever seen.
The New York-based camera gear and electronics superstore Adorama has rolled out a revamped logo and new modernized website design.
In 2016, AdoramaTV aired a reality TV show called Top Photographer in which 5 photographers competed over 5 episodes to be named the best photographer. Adorama just announced a new Top Photographer series, but this one is a monthly photo challenge that anyone can enter on Instagram.
Adorama just opened up registrations for Inspire, a 3-day event in New York City from June 18th through the 20th. It's an opportunity for photographers to get experiences, workshops, panels, and hands-on equipment time.
In 2018, the NYC camera superstore Adorama sponsored 8 water tanks in collaboration with the non-profit Ubuntu Life to bring easier access to clean water to the Maasai tribe of Kenya. Photographer, Sony ambassador, and travel guide Erin Sullivan visited the country to capture the human stories of the effort and to discuss ethical travel photography.
Photographer Pete Souza was the former Chief Official White House photographer for presidents Ronald Reagan and Barack Obama. He recently sat down with the camera superstore Adorama for this inspiring 6.5-minute Spotlight feature.
Adorama is publicly apologizing after an employee sparked controversy and backlash by refusing service to a prominent political figure who walked into the Manhattan camera superstore.
Camera gear is about to get more expensive for most online shoppers in the United States. The Supreme Court just ruled that states may force online retailers to collect sales tax on their behalf. While Amazon already does this -- it has a "nexus" in every state -- camera gear giants like B&H and Adorama will now have to follow suit.
The camera superstore Adorama is closed this week in observance of Passover, but it still somehow found itself in the center of controversy among passionate film photographers over a pro-digital article and "stolen" photo.
Here's an 8-minute video in Adorama's "Spotlight" series that features music and sports photographer David Bergman.
Here's an Adorama "Through the Lens" episode that offers a behind-the-scenes look at the creative minimalist architectural portraits of photographers Daniel Rueda and Anna Devís, whom we featured back in July.
We’ve seen how the upcoming Nikon D850 handles low light, but how does the new sensor perform in a studio shoot? This 4-minute AdoramaTV video with photographer Seth Miranda puts it to the test, shooting a model with special effects makeup.
This 2-minute video from Adorama highlights one super-simple tip that could make your life behind the camera a little easier.
"Camera obscura" refers to a device for viewing an image that makes use of the principles of pinhole imagery, and is usually made with a box of sorts. It's this that was eventually turned into the first pinhole camera - and now you can make your own!
The first season of Top Photographer is now over, and a winning photographer has been crowned. In case you missed the Adorama TV-produced and Nigel Barker-hosted Web reality TV series, here's the entire first season for you to binge.
It seems that photography is set to make a big splash in the world of reality TV. Just as the new Master of Photography TV show is set to kick off over in Europe, a new Top Model of photography has just been announced in the United States.
The weather doesn't always cooperate when you're shooting on-location. So what do you if you're faced with a dreary grey sky and waiting for clearer weather isn't an option? This quick tip by photographer David Bergman might help.